Outreach
Campaigns, ads, and tracked outreach.
6 experiences
- Activity3 hrs (2 wks)
QR Campaign Launch
Students build a flyer and landing page, connect them with a QR code, launch a live campaign, and review real engagement.
Marketing - Activity1 hr (1 session)
Live A/B Test of Two Posts
Students write two post variants, give each a tracked link, share both, and watch which earns more clicks, live during class.
Marketing - Project30 hrs (4-6 wks)
Real Social Media Campaign for a Live Business
A live multi-platform campaign with tracked links, weekly iteration, and a final report.
Marketing - Project9 hrs (3 wks)
Real Paid-Style Ad Sprint
Build ad variants, run them with tracked links, then write the ROI analysis.
Marketing - Activity1 hr (1 session)
Tracked Outreach to a Real Professional Contact
Send three real outreach messages to professionals using tracked links and see who engages, in one class period.
Business Management - Project17.5 hrs (4-5 wks)
Career Outreach Sprint
Ten tracked outreach messages, two or three recorded informational interviews, and written reflections on each.
Business Management
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