Real Paid-Style Ad Sprint
I am an Educator
I am a Student
A three-week sprint: build ad variants, run them with tracked links, then write the ROI analysis.
Every step your students take produces a record. Here's the chain.
Landing page created
verifiedTwo or three ad variants uploaded
verifiedEach variant shared via tracked link
verifiedClick and view data captured per variant
verifiedROI summary submitted
verified
Student time
~2-3 hours per week across 3 weeks
Teacher time
1-hour training module + ~20 min per week light facilitation
Suggested points
150 total. Landing page 25 pts · Three ad variants 60 pts · Distribution 30 pts · ROI analysis 35 pts
KANU handles
- Tracked-link generation per variant, A/B comparison data, ROI calculation inputs, click and view metrics
You handle
- Deploys assignment; reviews ROI summary and assigns overall grade
Aligns to
Aligned course objectives
What students demonstrate in this item, aligned to CTE skill areas.
Marketing Management
- Plan and execute a promotional campaign
Information Management & Data Literacy
- Collect and organize customer and traffic data
- Analyze real traffic and conversion data
- Use data to communicate findings and recommend action
Communication Skills
- Write clearly for a customer audience
Reading about ad performance optimization is one thing. Watching your own ad outperform another in real time, and explaining why, is the actual skill the CIW credential is testing for.
- Open this experience from your program catalog.
- Work through the short training module so you can run the experience with your class.
- Share your join code. Students enrol themselves, so there is no roster to build by hand.
Click the button below to add this voyage to your Classroom and provide your students with an unparalleled learning experience.