Real Social Media Campaign for a Live Business
I am an Educator
I am a Student
Students run a live multi-platform campaign with tracked links, weekly iteration, and a final report, real engagement data throughout.
Every step your students take produces a record. Here's the chain.
Landing page created and live
verifiedEditorial calendar submitted
verifiedEach scheduled post has a tracked link
verifiedTracked links receive real clicks and views
verifiedPeer or audience feedback received on the landing page
verifiedFinal social media report submitted
verified
Student time
~2-3 hours per week across 4-6 weeks
Teacher time
1-hour one-time training module + ~30 min per week light facilitation
Suggested points
200 total. Landing page 30 pts · Editorial calendar 30 pts · Post execution with tracked links 60 pts · Weekly iteration 40 pts · Final report 40 pts
KANU handles
- Campaign tracking infrastructure, tracked-link generation per post, engagement and reach analytics, audience feedback capture, completion dashboard for the teacher
You handle
- Deploys assignment; reviews final report and assigns overall grade per rubric
Aligns to
Aligned course objectives
What students demonstrate in this item, aligned to CTE skill areas.
Marketing Management
- Plan and execute a promotional campaign
Information Management & Data Literacy
- Collect and organize customer and traffic data
- Analyze real traffic and conversion data
- Use data to communicate findings and recommend action
Communication Skills
- Write clearly for a customer audience
Critical Thinking Skills
- Make evidence-based decisions from real feedback
A real campaign can't be faked, every metric in the final report is real engagement from real people. Students leave with a real portfolio they can point to as evidence of capability.
- Open this experience from your program catalog.
- Work through the short training module so you can run the experience with your class.
- Share your join code. Students enrol themselves, so there is no roster to build by hand.
Click the button below to add this voyage to your Classroom and provide your students with an unparalleled learning experience.