Skip to main content
ActivityMarketing

Live A/B Test of Two Posts

I am an Educator

I am a Student

About The Activity

Students write two post variants, give each a tracked link, share both, and watch which earns more clicks, live during class.

What Students Produce and How It's Verified

Every step your students take produces a record. Here's the chain.

  1. Variant A tracked link created

    verified

  2. Variant B tracked link created

    verified

  3. Both links shared externally

    referral data

  4. Click and view data captured per variant

    verified
Specifications

Student time

One class session, ~45-60 minutes in-class, no homework

Teacher time

30 min one-time training module + ~15 min in-session facilitation

Suggested points

50 total. Variant A 15 pts · Variant B 15 pts · Distribution 10 pts · A/B analysis 10 pts

Who does what

KANU handles

  • Tracked-link generation for each variant, click capture, referral source data, side-by-side comparison view

You handle

  • Deploys assignment link; assigns single completion grade
Curriculum Mapping
Mapped to Units 9 & 11

Aligns to

Unit 9 (Advertising Part I, A/B testing)Unit 11 (Metrics and Analytics)

Aligned course objectives

CTE learning outcomes

What students demonstrate in this item, aligned to CTE skill areas.

Information Management & Data Literacy

  • Collect and organize customer and traffic data
  • Analyze real traffic and conversion data

Communication Skills

  • Write clearly for a customer audience
Why it fits your course

A/B testing is a core competency on the CIW Social Media Strategist exam. Running a real test once with real data locks in the concept far more durably than reading about it.

How to Add to Your Class
Access via your program catalog
  • Open this experience from your program catalog.
Complete the short training
  • Work through the short training module so you can run the experience with your class.
Invite students, join code
  • Share your join code. Students enrol themselves, so there is no roster to build by hand.
Ready to Transform Your Classroom?

Click the button below to add this activity to your Classroom and provide your students with an unparalleled learning experience.